Easy and efficient setup of Meta CAPI with server-side tracking
WeTrack all-in-one solution: Complete setup and maintenance
Do you work with performance marketing and experience challenges with missing data in Meta? With a professional setup of Meta CAPI with server-side tracking, you can ensure that your conversions are recorded correctly and sent directly from server to Meta.
We make the process simple and straightforward, so you get maximum impact without technical complexity.
- Stable and accurate conversion tracking on Facebook with CAPI
- Less data loss from iOS, adblockers and browser restrictions
- Compliance-focused setup that supports GDPR and consent management
250+ satisfied companies
GALLERY LAYOUTS
GALLERY LAYOUTS
GALLERY LAYOUTS
Get the most out of your Meta data
Mobile users
Apple's system, ITP, means that standard tracking doesn't work in most cases. WeTrack overcomes ITP and gets the data that users allow.
Desktop users
With the rise of ITP and ad-blockers, WeTrack is the best solution to get more data and more control over the data collected.
Improving data
With improved data, you get much more out of your marketing efforts and increase your marketing performance.
CASES
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Why do you give Meta conversion API matter?
More accurate and stable data measurement
The Meta conversion API sends data directly from your server to Meta, reducing reliance on browser-based tracking. This means fewer lost conversions and more accurate data.
Better performance in advertising
When your Facebook conversion API is implemented correctly, Meta's algorithm gets better signals to optimise based on. This can improve ROAS, CPA and overall campaign performance.
Future-proof tracking setup
With increasing focus on privacy and restrictions in browsers, server-side tracking is a necessity. Setting up Meta conversion API via server ensures that your tracking is robust and ready for future changes.
Our approach
How WeTrack's Meta CAPI server-side tracking solution works
EASY AND FAST DEPLOYMENT
1. Setting up Meta CAPI via server-side tracking
We start with a thorough analysis of your current setup and implement Meta CAPI via server-side tracking. Here we ensure correct mapping of events, deduplication between pixel and server and correct setup of conversion tracking on Meta.
2. Stable operations and continuous quality assurance
We make sure that your Meta conversion API setup is stable and works together with your consent setup and other marketing stack. Through continuous monitoring and validation, we ensure that data is sent correctly and without errors.
3. Data for better decisions and action
When your conversion tracking on Facebook with CAPI is properly implemented, you'll have a stronger decision-making foundation. It allows you to optimise budgets, audiences and bidding strategies based on valid and complete data.
Why companies choose WeTrack
Specialists in server-side tracking
We work exclusively with server-side tracking and compliance-oriented solutions. You get a partner who understands both the technology and the business behind effective Meta conversion API implementation.
Documented process and transparency
Our approach is structured and tested. You know exactly what we do and how your Facebook conversion API and other tracking is set up.
Focus on performance and compliance
We combine technical precision with an understanding of GDPR and consent requirements. The result is a solution that delivers both better performance and higher data security.
Get started with wetrack
Contact us today for a no-obligation dialogue about how we can help you professionally set up Meta CAPI with server-side tracking to get more value out of your marketing data.
Frequently asked questions about Meta Conversion API
What is the Meta conversion API (CAPI)?
Meta conversion API (CAPI) is a server-based solution that sends conversion data directly from your server to Meta. Unlike browser-based tracking, it reduces data loss and provides more accurate signals to the advertising algorithm.
Does the Meta conversion API improve my ROAS?
The Meta conversion API can improve ROAS because the algorithm gets more accurate and complete conversion signals. Better signals mean better optimisation towards the right users.
What is the difference between Meta Pixel and Facebook conversion API?
Meta Pixel collects data via the user's browser, while the Facebook conversion API sends data server-to-server. The combination of pixel and CAPI, properly set up with deduplication, provides the most complete and stable conversion tracking.
Why is setting up the Meta conversion API important?
Proper setup of the Meta conversion API ensures that your events are registered and matched correctly in Meta. Without a technically correct implementation, you risk missing or incorrect data that affects campaign optimisation.
How does conversion tracking on Facebook with CAPI work in practice?
When a user takes an action on your website, event data is sent from the server directly to Meta via API. Proper Meta CAPI setup and conversion tracking setup on Meta ensures both high data quality and correct event matching.
Is server-side tracking and Meta CAPI compliant with GDPR?
Yes, if the solution is implemented correctly and integrated with a valid consent setup. At WeTrack, we ensure that your setup of Meta CAPI with server-side tracking supports applicable data protection requirements and best practices.
How much does it cost to set up the Meta conversion API?
The cost of setting up the Meta conversion API depends on your current setup, platform (e.g. Shopify, WordPress or custom solution) and need for server-side tracking. A proper implementation includes event mapping, deduplication and integration with consent management.
Our all-in-one tracking solution starts from SEK 650 per month.
Can the Meta conversion API be set up via Google Tag Manager (GTM)?
Yes, the Meta conversion API can be set up via server-side Google Tag Manager (sGTM). This provides a flexible and scalable solution where event data is sent from your server container directly to Meta. Proper configuration ensures deduplication between Meta Pixel and CAPI.
How to avoid double registration with Meta CAPI?
Double registration is avoided by proper deduplication between Meta Pixel and Conversion API. This is done via your event_id so that Meta can correctly identify and link browser and server events.
What is Event Match Quality in Meta CAPI?
Event Match Quality (EMQ) is a score that shows how well your server events match Meta's user data. The higher the match quality, the better Meta can optimise your ads. Setting up parameters like email, phone and external_id correctly will improve the score.
Can the Meta conversion API be used on Shopify?
Yes, the Meta conversion API can be integrated into Shopify either via native integration or via server-side Google Tag Manager. A professional setup ensures correct event mapping and optimal data quality.
Can Meta CAPI be used on WordPress and WooCommerce?
Yes, Meta CAPI can be implemented on WordPress and WooCommerce via server-side tracking. This ensures more stable conversion tracking than using Meta Pixel alone.
Does Meta conversion API send personal data?
Meta CAPI can send hashed user data (e.g. email and phone number) to improve match quality. Data must be handled correctly and in compliance with GDPR - e.g. via an all-in-one server-side tracking solution like wetrack.
