Easy and efficient setup of Klaviyo tracking
WeTrack all-in-one solution: Complete setup and maintenance
If you use Klaviyo for email marketing and automation, proper tracking is essential to measure performance and optimise your flows. With a professional Klaviyo tracking setup, you can ensure that your events, conversions and customer data are accurately recorded - even when cookies and adblockers limit client-side tracking.
- Ensure stable and accurate Klaviyo conversion tracking across domains and devices
- Reduce data loss from iOS, adblockers and browser restrictions
- Set up a compliant server-side solution that supports GDPR and proper consent management
250+ satisfied companies
GALLERY LAYOUTS
GALLERY LAYOUTS
GALLERY LAYOUTS
Get the most out of your Klaviyo data
Mobile users
Apple's system, ITP, means that standard tracking doesn't work in most cases. WeTrack overcomes ITP and gets the data that users allow.
Desktop users
With the rise of ITP and ad-blockers, WeTrack is the best solution to get more data and more control over the data collected.
Improving data
With improved data, you get much more out of your marketing efforts and increase your marketing performance.
CASES
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Why do you give Klaviyo server-side tracking matter?
More accurate Klaviyo conversion tracking
Server-side tracking sends your conversion data directly from server to Klaviyo via secure API connections. This means fewer missed events and a more accurate picture of your actual performance.
Better data quality for segmentation and automation
When your purchase, add-to-cart and lead events are recorded correctly, it strengthens your segments and automated flows. You get a more reliable data foundation for email automation and personalisation.
Stable integration via Klaviyo reporting api
By working directly with Klaviyo reporting api, we ensure that your data is transferred in a structured and correct way. This results in better reporting, more valid key figures and a solid foundation for scaling.
Our approach
How WeTrack's Klaviyo server-side tracking solution works
EASY AND FAST DEPLOYMENT
1. Strategic setup and technical implementation
We start with a review of your current tracking and define the most important events. Then we handle the technical setup of Klaviyo tracking via server-side infrastructure so that data is sent correctly and securely.
2. Quality assurance and continuous monitoring
We test all events and ensure that your Klaviyo conversion tracking is stable across browsers and devices. At the same time, we monitor data quality and continuously adjust to keep everything running optimally.
3. Data-driven action and better decisions
When your tracking is properly implemented, you can make decisions based on valid data. You'll have a stronger foundation for optimising flows, campaigns and segments that directly impact your revenue.
Why companies choose WeTrack
Specialists in server-side tracking
We work exclusively with server-side tracking and compliance. You get a solution that is technically correct and ready to support your growth.
Focus on performance and business
We don't just think about technology, we think about results. You get a solution that strengthens your data quality and creates measurable value in your marketing efforts.
Compliance and data security at the centre
We ensure that your Klaviyo tracking setup complies with current legislation. You get a solution that combines performance with responsible data management.
Get started with wetrack
Get started with Klaviyo server-side tracking and take control of your data quality. Contact us today for a review of your current tracking and a concrete plan for setup.
Frequently asked questions about Klaviyo server-side tracking
What is Klaviyo server-side tracking?
Klaviyo server-side tracking is a method where conversion data is sent directly from your server to Klaviyo instead of via the user's browser. This reduces data loss and increases the accuracy of your Klaviyo conversion tracking.
What is the Klaviyo Reporting API?
The Klaviyo Reporting API allows you to send and retrieve structured event data directly between your server and Klaviyo. It is used for stable data transfer and accurate reporting.
Can Klaviyo server-side tracking be used on Shopify?
Yes, Klaviyo server-side tracking can be integrated into Shopify via API or server-side Google Tag Manager. This ensures that purchase, add-to-cart and checkout events are recorded stably - even when cookies are restricted.
Which events should be sent to Klaviyo?
The typical and often most important events to track include:
- Viewed Product
- Added to Cart
- Started Checkout
- Placed Order
- Lead / Signup
Proper event structure ensures better segmentation and more precise flows.
Should you use both Klaviyo's native tracking and server-side tracking?
The most robust solution combines Klaviyo's native integration with a server-side implementation. This ensures both complete event data and high stability.
How do you avoid missing purchase events in Klaviyo?
Missing purchase events are often due to cookie restrictions or incorrect implementation. Server-side tracking ensures that orders are sent directly to Klaviyo via API, independent of the browser.
How does Klaviyo tracking integrate with cookie consent?
Server-side tracking can be configured so that data is only sent with valid consent. This ensures compliance with GDPR and the ePrivacy Directive. At WeTrack, we ensure that your solution is implemented in a technically correct and legally responsible manner.
Does server-side tracking improve my Klaviyo flows?
Yes, you can. When your events are registered correctly, you get more precise segments and triggers. This means better timing, more relevant communication and higher conversion rates in your flows.
How does Klaviyo tracking work on WooCommerce & WordPress?
On WordPress & WooCommerce, Klaviyo tracking can be implemented via server-side integration, so event data is sent directly to Klaviyo. This reduces data loss and improves segmentation and automation.
What is the difference between client-side and server-side Klaviyo tracking?
Client-side tracking is done via the browser and can be affected by cookies and adblockers. Browser limitations and iOS updates can block client-side scripts and reduce data quality. Server-side tracking sends data directly from server to Klaviyo via API, providing more stable and accurate data collection.
Can Klaviyo be integrated via server-side Google Tag Manager?
Yes, Klaviyo can be integrated via server-side GTM, where event data is sent securely from the server container to Klaviyo via API. This provides greater control over data quality and structure.
Can Klaviyo be integrated via server-side Google Tag Manager?
Yes, Klaviyo can be integrated via server-side GTM, where event data is sent securely from the server container to Klaviyo via API. This provides greater control over data quality and structure.
