Easy and efficient setup of GTM server-side tracking
WeTrack all-in-one solution: Complete setup and maintenance
If you work with performance marketing, reliable data is essential. We help you with a structured and proven GTM server-side tracking setup to get you up and running quickly without technical complexity.
- More valid data for Google Analytics, Google Ads and Meta
- Less data loss from adblockers and browser restrictions
- A solution built for GDPR and future privacy requirements
250+ satisfied companies
GALLERY LAYOUTS
GALLERY LAYOUTS
GALLERY LAYOUTS
Get the most out of your data with GTM
Mobile users
Apple's system, ITP, means that standard tracking doesn't work in most cases. WeTrack overcomes ITP and gets the data that users allow.
Desktop users
With the rise of ITP and ad-blockers, WeTrack is the best solution to get more data and more control over the data collected.
Improving data
With improved data, you get much more out of your marketing efforts and increase your marketing performance.
CASES
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Why do you give GTM server-side tracking matter?
More accurate marketing data
With GTM server-side tracking, data is sent directly from your server instead of the user's browser. This significantly reduces data loss and provides a more accurate basis for optimising campaigns.
Better performance and load time
When tracking is moved from the client side to the server side, the user's browser is less loaded. This means faster load times and a better user experience on your website.
Strengthened compliance and control
Server-side tracking makes it possible to filter, anonymise and control data before it is sent to third-party tools. This provides better control over consent and data processing in relation to GDPR.
Our approach
How WeTrack's GTM server-side tracking solution works
EASY AND FAST DEPLOYMENT
1. Professional setup of GTM server-side tracking
We take care of the entire setup of GTM server-side tracking, including server container, cloud hosting and proper configuration of your tracking tags. You get a stable and scalable solution from the start.
2. Operation, monitoring and proper data flow
WeTrack ensures that tracking runs correctly and continuously. We monitor the data flow, test events and make sure your platforms receive the right data in the right format.
3. Make better decisions with valid data
With data quality in place, you can optimise advertising and budgets with greater confidence. GTM server-side tracking gives you a solid foundation for decision-making based on real conversions.
Why choose WeTrack
Specialists in server-side tracking
We work exclusively with tracking and compliance. This means you get a solution built on best practice and practical experience - not standard setups.
Clear value for performance marketing
Our solutions are designed to improve ROAS and data quality. You get more out of your ad spend with fewer blind spots in your data.
A safe and scalable solution
With WeTrack, you get a solution that can grow with your business. Everything is documented, tested and built for long-term use.
Get started with wetrack
Get started with GTM server-side tracking and get your data collection under control. Contact us today for a no-obligation review of your current tracking and next steps.
Frequently asked questions about GTM server-side tracking
What is the difference between GTM tracking client side vs server side?
Client-side tracking sends data directly from the user's browser, while server-side tracking sends data via a server. Server-side solutions reduce data loss and provide better control over data and compliance.
Is GTM server-side tracking GDPR compliant?
Yes, when set up correctly. With server-side tracking, you can filter and anonymise data so that only necessary information is passed on in accordance with GDPR.
What does setting up GTM server-side tracking require?
A proper setup requires a server container, cloud environment and adjustment of existing tags. WeTrack handles the entire process to avoid technical errors.
Can existing tracking be used with server-side tracking?
Yes, in most cases existing tracking can be migrated or combined. We ensure a smooth transition without data loss.
Who is GTM server-side tracking relevant for?
The solution is relevant for companies that actively advertise and need accurate conversion data. Especially e-commerce and lead-based businesses get great value from server-side tracking.
