Easy and efficient setup of Google analytics tracking
WeTrack all-in-one solution: Complete setup and maintenance
At WeTrack, we help digital marketing teams and companies with a structured and proven setup of Google Analytics tracking via server-side tracking. You get a solution that is easy to get started with and stable in operation, without compromising on data quality or legislation.
- More accurate measurements of conversions and user behaviour
- Less data loss from adblockers and browser restrictions
- A future-proof tracking setup with a focus on compliance
250+ satisfied companies
GALLERY LAYOUTS
GALLERY LAYOUTS
GALLERY LAYOUTS
Get the most out of your data on Google Analytics
Mobile users
Apple's system, ITP, means that standard tracking doesn't work in most cases. WeTrack overcomes ITP and gets the data that users allow.
Desktop users
With the rise of ITP and ad-blockers, WeTrack is the best solution to get more data and more control over the data collected.
Improving data
With improved data, you get much more out of your marketing efforts and increase your marketing performance.
CASES
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Why do you give Google Analytics 4 server-side tracking matter?
More accurate and complete data
Google analytics (GA4) server side tracking moves data collection away from the user's browser and onto your own server. This means fewer missing events and a more reliable data basis for analyses and reporting.
Better control over data and compliance
With server-side tracking, you have full control over what data is sent to GA4 and other platforms. This makes it easier to comply with GDPR and consent requirements while protecting your users' data.
Stronger performance on advertising
When your GA4 data becomes more stable and complete, the quality of signals to ad platforms improves. This results in better attribution, stronger optimisation and a better basis for scaling your campaigns.
Our approach
How WeTrack's Google analytics server side tracking solution works
EASY AND FAST DEPLOYMENT
1. Professional tracking setup
We start with a thorough setup of Google analytics tracking via server-side tracking, customised to your website and business goals. Here we ensure proper configuration of events, consent and cross-domain integrations.
2. Stable operations and continuous quality assurance
WeTrack makes sure your server-side tracking runs stable and correctly over time. We monitor setup, handle technical updates and ensure that data continues to be sent correctly to GA4 and other relevant platforms.
3. Make better decisions based on data
When your tracking setup is working optimally, you get a solid data foundation for analysis and optimisation. With more reliable GA4 data, you can make better decisions about marketing budgets, channels and growth strategy.
Why choose WeTrack
Specialists in server-side tracking
We work exclusively with server-side tracking and know all the technical pitfalls. The result is a setup that works from day one and is built to last.
Focus on both performance and compliance
At WeTrack, we balance data quality and legislation. You get better tracking without compromising on GDPR and consent management.
A solution that's easy to work with
We make complex technical solutions accessible to marketing teams. You get clear documentation, transparency and a solution that's easy to use in everyday life.
Get started with wetrack
Get started with server side tracking for Google analytics (GA4) and get a tracking setup you can trust. Contact WeTrack today to discuss how we can optimise your setup.
Frequently asked questions about GA4 server-side tracking
What is Google Analytics 4 (GA4) server-side tracking?
Google Analytics 4 server-side tracking is a method where tracking data is sent via a server instead of directly from the user's browser. This means that data is first processed in a server environment (often via server-side Google Tag Manager) before being sent to GA4. The result is better data quality, greater control and a more future-proof tracking setup.
Why is server-side tracking better than traditional GA4 tracking?
Server-side tracking reduces data loss caused by adblockers, browser restrictions and cookie limitations like ITP. At the same time, it allows you to filter, enrich and manage data before it is sent to GA4. This means more accurate measurements and a stronger basis for decision-making.
What data can be tracked with GA4 server-side tracking?
With GA4 server-side tracking, you can track the same events as traditional tracking, such as page views, purchases, forms and other user actions. In addition, you can work more structured with custom events, user properties and data enrichment without being dependent on browser limitations.
Will I lose data if the user rejects cookies?
Server-side tracking does not change the consent requirements, but gives you better control. If a user does not consent, data can be filtered or anonymised on the server so you still comply with GDPR. At the same time, you can ensure that only authorised data is sent to GA4.
Can server-side tracking be used with the existing GA4 setup?
Yes. Server-side tracking can be implemented on top of your current GA4 setup without requiring a complete rebuild. WeTrack customises the solution to make the transition seamless and without loss of historical data.
Is setting up GA4 server-side tracking technically complex?
Setup requires technical knowledge, including setting up server-side Google Tag Manager, domain configuration and proper data routing. With WeTrack, however, you don't have to worry about the technical stuff - we handle the entire setup and make sure everything works properly.
Does GA4 server-side tracking improve data quality?
The answer is yes. By moving tracking from the browser to the server, you get more stable and consistent data. It reduces errors, missing events and inconsistencies in reporting, making your GA4 reports more reliable.
Does GA4 server-side tracking help with GDPR compliance?
Yes. Server-side tracking provides better control over what data is passed on, when and to which platforms. It makes it easier to comply with GDPR and ensure proper consent management - especially in combination with a CMP.
Is GA4 server-side tracking future-proof?
The answer is yes. With increased focus on privacy, cookie restrictions and data protection, server-side tracking is a more robust and future-proof solution than traditional browser-based tracking.
