Easy and efficient cross-domain tracking
WeTrack all-in-one solution: Complete setup and maintenance
Server-side cross-domain tracking is for those who work with multiple domains, payment flows, landing pages or external systems - and who need accurate data for advertising and analysis. WeTrack ensures that your users can be tracked correctly across domains, even when cookies and browsers set restrictions.
- Get one consistent user experience across domains and subdomains
- Reduce data loss from ITP, adblockers and cookie restrictions
- Ensure correct attribution in Google Analytics, Google Ads, Meta and other platforms
250+ satisfied companies
GALLERY LAYOUTS
GALLERY LAYOUTS
GALLERY LAYOUTS
Get the most out of your data across domains
Mobile users
Apple's system, ITP, means that standard tracking doesn't work in most cases. WeTrack overcomes ITP and gets the data that users allow.
Desktop users
With the rise of ITP and ad-blockers, WeTrack is the best solution to get more data and more control over the data collected.
Improving data
With improved data, you get much more out of your marketing efforts and increase your marketing performance.
CASES
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Why does the server-side cross-domain tracking matter?
Coherent user journeys
When users move between multiple domains, classic tracking is often broken. Server-side cross-domain tracking ensures that sessions and users are connected correctly, so your data reflects real behaviour.
Better attribution and ad performance
Incorrect or missing cross-domain tracking leads to skewed conversion data. With a server-side solution, you get more accurate attribution, resulting in better optimisation of ads and budgets.
Stronger compliance and control
Moving tracking to the server gives you full control over what data is passed on and when. This makes it easier to comply with GDPR and work with consent in a structured way.
Our approach
How WeTrack's server-side cross-domain tracking solution works
EASY AND FAST DEPLOYMENT
1. Setting up cross-domain tracking
We set up cross-domain tracking via WeTrack's server-side setup, where domains are correctly connected through secure IDs and first-party data. The solution is customised to your technical stack and marketing platforms.
2. Stable operation and correct data delivery
WeTrack ensures that tracking is stable, continuously validated and adapts to changes in browsers and platforms. You get a solution built for performance and scalability.
3. Take action on better data
With consistent data across domains, you can make better decisions. You get a more reliable basis for optimising campaigns, funnels and conversion flows.
Why choose WeTrack
Specialists in server-side tracking
We work exclusively with server-side tracking and compliance. This means you get a solution built on experience, best practice and technical understanding.
Clear value for performance marketing
More accurate data means better results. With WeTrack, you get higher data quality, better attribution and more efficient ad budgets.
Safe and compliant solution
Compliance is an integral part of the solution. WeTrack ensures that your cross-domain tracking complies with current legislation without slowing down your marketing efforts.
Get started with wetrack
Get started with server-side cross-domain tracking today. Contact WeTrack for a solution that gives you accurate cross-domain data - ready for action and optimisation.
Frequently asked questions - Server-side cross-domain tracking
What is server-side cross-domain tracking?
Server-side cross-domain tracking is a method of tracking users across multiple domains via a server instead of directly in the browser. This reduces data loss and ensures more reliable measurements.
When do you need cross-domain tracking?
Cross-domain tracking is necessary when the user journey crosses multiple domains, for example with payment solutions, booking flows or external platforms. Without proper setup, the user is split into multiple sessions.
How does server-side cross-domain tracking differ from traditional tracking?
Traditional cross-domain tracking relies on cookies in the browser. Server-side cross-domain tracking moves the logic to the server, providing better data quality and greater resilience to browser limitations.
Is setting up cross-domain tracking complex?
Setting up cross-domain tracking can be technically complex without the right solution. WeTrack handles the entire setup and ensures that tracking works correctly from the start.
Is server-side cross-domain tracking GDPR compliant?
Yes, when set up correctly. WeTrack's solution is built with compliance in mind and provides full control over data, consent and disclosure to third-party systems.
