Easy and efficient conversion tracking setup
WeTrack all-in-one solution: Complete setup and maintenance
Tired of missing or inaccurate conversion data? WeTrack makes setting up conversion tracking simple and actionable, so you can quickly get started with server-side tracking without technical complexity.
- More accurate data across platforms like Google Analytics, Google Ads and Meta, LinkedIn
- Less reliance on browser limitations and adblockers
- A solution built for compliance and future data requirements
250+ satisfied companies
GALLERY LAYOUTS
GALLERY LAYOUTS
GALLERY LAYOUTS
Get the most data out of your conversions
Mobile users
Apple's system, ITP, means that standard tracking doesn't work in most cases. WeTrack overcomes ITP and gets the data that users allow.
Desktop users
With the rise of ITP and ad-blockers, WeTrack is the best solution to get more data and more control over the data collected.
Improving data
With improved data, you get much more out of your marketing efforts and increase your marketing performance.
CASES
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Why does conversion tracking make sense?
Better data quality in your marketing
Conversion tracking ensures that your conversions are measured correctly even when cookies are blocked. This gives you a more realistic picture of what is actually creating value in your campaigns.
More effective advertising
When your conversion data is complete and valid, ad platforms can optimise better. This means lower costs and higher performance on your marketing investments.
Compliance without compromise
With server-side tracking, conversion tracking can be set up with full control over data flow and consent. This makes it easier to comply with GDPR while maintaining strong insights.
Our approach
How WeTrack's conversion tracking solution works
EASY AND FAST DEPLOYMENT
1. Setting up conversion tracking
We start with a structured conversion tracking setup where your most important events and conversions are defined. Everything is set up server-side so that data is sent securely and stably to your tools.
2. Stable operation and correct data collection
WeTrack makes sure your server-side tracking runs smoothly in everyday life. We monitor, validate and customise the setup to keep your data consistent and reliable.
3. Take action with better decision making
When conversion tracking works properly, you get a solid foundation for better decisions. You can optimise campaigns, budgets and channels based on data that can actually be used.
Why choose WeTrack
Specialists in conversion tracking
We focus on server-side tracking and conversion tracking every day. This means a solution built on experience and technical insight, not standard setups.
Focus on performance and compliance
We combine performance marketing with compliance. You get better data without compromising on legislation or user trust.
A solution that's easy to work with
WeTrack is built for marketing teams. You get clarity, control and actionable data.
Get started with wetrack
Get started with conversion tracking today. Contact us for a no-obligation chat about how WeTrack can help you with server-side tracking and a solid conversion tracking setup.
Frequently asked questions about conversion tracking
What is conversion tracking?
Conversion tracking is the measurement of actions that create value for your business, like purchases, leads or sign-ups. It is used to evaluate and optimise marketing based on actual results.
What is the difference between client-side and server-side conversion tracking?
Client-side conversion tracking relies on the browser and cookies, while server-side tracking sends data directly from the server. This provides more stable and complete data.
Why is setting up conversion tracking important?
Setting up conversion tracking correctly ensures that your data is valid and usable. Mistakes in setup can lead to wrong decisions and wasted ad spend.
Is server-side conversion tracking GDPR compliant?
Yes, server-side conversion tracking can be made GDPR compliant when data handling and consent are set up correctly. WeTrack helps ensure that your solution is compliant.
Which platforms can WeTrack integrate with?
WeTrack supports the most widely used analytics and advertising platforms, including Google Analytics, Google Ads, Meta, LinkedIn, Pinterest, Snapchat and many more. The solution can be customised to suit your needs.
What is conversion tracking in Google Ads?
Conversion tracking in Google Ads makes it possible to measure what users do after clicking on an advert - such as purchases, form fills, phone calls or other important actions. The data is used for reporting, bidding strategies and campaign optimisation.
Why is proper conversion tracking important in Google Ads?
Without proper tracking, Google Ads optimises blindly. Accurate conversion data is crucial for Smart Bidding, ROAS and CPA strategies as well as assessing which campaigns and keywords really add value.
Can I use Enhanced Conversions together with server-side tracking?
Yes. Enhanced Conversions can be combined with server-side tracking to improve match rate and attribution, especially when third-party cookies are limited.
What is conversion tracking in Meta?
Meta conversion tracking is used to measure actions on your website after interaction with ads on Facebook and Instagram. This is typically done via Meta Pixel and/or Conversion API (CAPI).
What is the difference between Meta Pixel and Conversion API?
Meta Pixel is browser-based and relies on cookies, while Conversion API sends events directly from the server. CAPI is more robust to adblockers and browser limitations and ensures a more complete data set.
Why is the Conversion API important for Meta-Advertising?
Following tighter privacy regulations (e.g. iOS and browser restrictions), many advertisers lose data with pixels alone. The Conversion API helps recover lost conversions and improves campaign optimisation and reporting.
Can Pixel and Conversion API be used together?
Yes, and it is recommended. By using both Pixel and CAPI with event deduplication, you get the most complete and reliable conversion tracking in Meta.
What is conversion tracking in LinkedIn Ads?
LinkedIn conversion tracking makes it possible to measure what actions users take after clicking on or viewing a LinkedIn advert - such as lead forms, demo bookings or downloads.
How does the LinkedIn Insight Tag work?
LinkedIn Insight Tag is a browser-based tracking script that records visitors and conversions. It is used for both conversion measurement and retargeting.
Can server-side tracking be used with LinkedIn?
The answer is yes. With server-side tracking, conversion data can be sent more reliably to LinkedIn and reduce data loss. This provides better insights into performance and a stronger basis for optimising B2B campaigns.
