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Server-side tracking

Future-proof data collection for your business

Server-side tracking allows you to collect more reliable data, improve attribution and future-proof your tracking.

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More accurate data

Reduce data loss from adblockers and browser restrictions. Better attribution across channels. More reliable reporting.

Better performance

Faster load times on your website. Fewer scripts in the browser. Better user experience. Less load on the frontend.

Increased data protection

Less dependence on cookies. Better control over personal data. Easier GDPR compliance. Secure and controlled data management.

250+ satisfied companies

GALLERY LAYOUTS 

Why has server-side tracking become necessary?

As third-party cookies are phased out and browsers limit client-side tracking, server-side tracking becomes crucial to maintaining data quality. Without server-side tracking, businesses risk losing conversions, getting incorrect ROAS and making decisions based on incomplete data. Server-side tracking gives you a more stable setup where your data is not dependent on browser limitations.

Client-side tracking

Dependent on cookies
Dependent on cookies
Blocked by browsers
Data loss from adblockers
Unreliable tracking
Poor performance
Limited control

Server-side tracking

Server-based
More stable
Fewer restrictions
High data quality
Better attribution
Full control

Get started with server-side tracking

WeTrack makes server-side tracking easy, efficient and compliant. All-in-one solution with cookie banner, Consent Mode V2, Danish hosting and full setup. No strings attached.

Boost data quality on all your platforms

With WeTrack's server-side tracking, you get reliable data for all your marketing tools - so you can make better decisions and optimise your advertising. Our solution integrates seamlessly with the platforms you already use and sends data in the right format with proper consent.

Google Ads

Facebook

TikTok

LinkedIn

Klaviyo

Mailchimp

And many more

Easy deployment, industry-leading compliance

HOW WETRACK SERVER-SIDE TRACKING WORKS

WeTrack handles the entire setup so you can focus on running your business.

1. Tell us about your needs

We map your tracking needs and identify which events and platforms are important to you.

2. We set up your tracking

We set up server-side tracking, cookie banners and Consent Mode V2. The tracking code is installed on your website and we make sure everything works.

3. Test and go-live

We thoroughly test and ensure that all data flows correctly to your platforms. Then your setup is activated - and you're ready to receive more accurate data.

Easierit won't get

Frequently asked questions about server-side tracking

What is server-side tracking?

Server-side tracking is a method of collecting data where information about the user's actions is sent via a server instead of directly from the browser to analytics and ad platforms.

Why do companies use server-side tracking?

Companies use server-side tracking to reduce data loss, improve data quality and reduce reliance on cookies, adblockers and browser restrictions.

How does server-side tracking work in practice?

When a user takes an action, data is first sent to a server. The server then processes and forwards the data to relevant platforms such as analytics and ad systems.

What are the benefits of server-side tracking?

The most common benefits are:

  • More stable and complete data
  • Better attribution
  • Faster websites
  • Increased data protection
  • Greater control over data flow

How to choose the best server-side tracking solution?

The choice depends on factors such as technical complexity, scalability, data protection, integrations and support needs. Many organisations choose off-the-shelf solutions rather than building their own.

What is the difference between client-side and server-side tracking?

Client-side tracking happens in the user's browser and is vulnerable to blocking. Server-side tracking moves data collection away from the browser and makes tracking more robust.

How do you implement server-side tracking?

Implementation typically requires:

  1. Setting up a server or server container
  2. Configuration of tracking events
  3. Integration with marketing platforms
  4. Testing and validating data

SaaS vs. self-hosted vs. DIY - what's the difference?

  • SaaS: Finished solution with low complexity
  • Self-hosted: More control, but requires maintenance
  • DIY: Maximum flexibility but high technical complexity

Which events can you track with server-side tracking?

Server-side tracking can be used to track:

  • Page views
  • Click and engage
  • Purchases and transactions
  • Leads and forms
  • Subscriptions
  • Offline and backend events

What does server-side tracking cost?

At WeTrack, we offer different pricing models depending on your business needs. Our prices start from DKK 650 per month. You can book a free demo where we can work together to find the right solution for you.