Become GDPR compliant and avoid data loss
WeTrack has your back: Complete setup and maintenance
Server-side tracking makes it easy for you to fulfil data compliance and gives you the strongest data foundation to grow your business. WeTrack makes sure your server-side tracking setup, cookie banner and Google Consent Mode v2 work from start to finish.
- Server-side tracking
- Cookie consent banner
- Google Consent Mode v2
- No binding
- Free creation
Easy implementation
Industry leading compliance
Boost your data collection with three simple steps
HOW WETRACK SERVER-SIDE TRACKING WORKS:
1. Tell us about your needs
We set up your tracking needs connected to your website and your advertising, marketing and analytics platforms.
2. The code is installed on your website
We generate your tracking code, which is added to your website. You save time and we make sure everything works when your server-side tracking setup is activated.
3. Select platforms to send data to
Tell us which platforms to send data to. We set up all data integrations and make sure attributions are distributed between platforms.
250+ satisfied companies
GALLERY LAYOUTS
GALLERY LAYOUTS
GALLERY LAYOUTS
Tracking made simple and efficient
With server-side tracking we strengthen data quality on all platforms
Make your work more efficient with reliable data to analyse user behaviour, sales and other digital efforts - from Google to Facebook ads
Facebook and Instagram
Integrate tracking with your Meta pixel and send events directly to your Facebook Ads account to boost your advertising.
TikTok
Analyse performance directly in TikTok. Read and compare data on your favourite analytics platform.
Integrate server-side tracking with your Google Ads account so you can intelligently attribute identical data between Google Ads and GA4 for maximum performance.
Send data directly from your server to your LinkedIn ads account for better attribution of data and reading of your LinkedIn advertising performance.
Klaviyo
Follow your entire customer journey. WeTrack allows you to follow the customer journey from opening newsletters, for example, to direct sales and leads on your website.
Mailchimp
WeTrack connects your tracking to your Mailchimp account. Follow your customers' journey from email opens and clicks to direct sales and leads on your website.
.. And many more!
Our server-side tracking solution integrates with virtually all marketing and analytics platforms. Contact us to hear about more options.
Facebook and Instagram
Integrate tracking with your Meta pixel and send events directly to your Facebook Ads account to boost your advertising.
Google Ads
Integrate server-side tracking with your Google Ads account so you can intelligently attribute identical data between Google Ads and GA4 for maximum performance.
TikTok
Analyse performance directly in TikTok. Read and compare data on your favourite analytics platform.
Send data directly from your server to LinkedIn Advertising for better attribution of data and reading of your advert performance.
Klaviyo
Follow your entire customer journey. Wetrack allows you to follow the customer journey from opening newsletters, for example, to direct sales and leads on your website.
Mailchimp
WeTrack connects your tracking to your Mailchimp account. Follow your customers' journey from email opens and clicks to direct sales and leads on your website.
Other systems
Integrate with virtually all marketing and analytics platforms. Contact us to hear about more options.
Cookie Information integration
Setting up CMP certified cookie compliance banner
WeTrack gives you server-side tracking combined with Cookie Information cookie consent banner. The most powerful tracking and compliance solution on the market.
WETRACK SECURES YOUR DATA AND MAKES YOUR ORGANISATION COMPLIANT
WeTrack's server-side tracking is hosted on servers in Denmark and complies with all Danish Data Protection Agency regulations, so you can rest assured that your organisation is GDPR compliant.
Secure Danish hosting
We host your data on our own servers in Denmark. No need for complicated service and updates of your own server - we take care of it all.
Private and full control
Hosting data on our server ensures that your data is always kept private so that others cannot misuse it. You have full control over what data you want to send to other platforms and third parties.
Worry-free
We monitor and maintain your tracking and hosted server, so you're always 100% compliant and can rest assured that your data is secure.
How WeTrack helps you to comply with data legislation
Integrated with Cookie consent
WeTrack server-side tracking is integrated with your cookie consent banner on your website. Tracking on users is only done if the user has accepted the use of cookies.
Cookieless tracking
Through server-side tracking, WeTrack collects information directly from users via interactions on your website, app or other platforms - without the use of third-party cookies. Cookieless tracking future-proofs your tracking and data.
Data anonymisation
Data that is anonymised is not subject to data protection regulations or personal data security requirements. WeTrack ensures that your data is anonymised and encrypted. This provides the best security for both you and your users.
Transparency and full control
WeTrack's server-side tracking solution ensures that you have full control over what data you share with other platforms. You decide which systems have access to your data, but also which data the platforms have access to.
Compliance
Integrated with cookie consent
wetrack is linked to your website's cookie consent and is only activated when users accept the use of relevant cookies.
Cookieless
Via server, the need for cookies is removed. This future-proofs your tracking and data.
Anonymised
Data is anonymised and encrypted. This provides maximum security for both you and your users.
Transparency and control
With wetrack, you decide which systems have access to your data.
Select what you want to track
Light
0-5 Events/buttons
DKK650/ month
Examples of events..
- Contact form
- Sign up - newsletter
- Calling
- Visited specific page
- More
Standard
5-10 Events/buttons
DKK750/mdr
Examples of events
- Contact form
- Sign up - newsletter
- Calling
- Visited specific page
- Download whitepaper
- Go to booking page
- More
Extended
+10 Events/buttons
DKK850/ month
Examples of events
- Contact form
- Sign up - newsletter
- Calling
- Visited specific page
- Download whitepaper
- Go to booking page
- More
Light
DKK750/ month
Track on:
- Number of orders
- Turnover
Standard
DKK950/ month
Track on:
- Number of orders
- Turnover
- See product
- See product category
- Add to basket
- Remove from basket
- Start payment
- Enter address
Leads + e-commerce
DKK1200/ month
Examples of events
- Contact form
- Sign up - newsletter
- Calling
- Visited specific page
- Download whitepaper
- Go to booking page
- More
Track on:
- Number of orders
- Turnover
- See product
- See product category
- Add to basket
- Remove from basket
- Start payment
- Enter address
E-commerce tracking and conversion tracking
Follow the entire customer journey on your webshop
Far from all users sign up or buy on their first visit. Typically, it takes 7-11 touchpoints before a user becomes a lead or buys your product.
With WeTrack, it's possible to follow the entire customer journey and track all events on the website.
- Completed contact form
- Visited specific page
- Clicked on a video
- Visited specific product
- Added to basket
- Much more
Learn more about your core audience
Mobile users
Apple's system, ITP, means that standard tracking doesn't work in most cases. WeTrack overcomes ITP and gets the data that users allow.
desktop users
With the rise of ITP and ad-blockers, WeTrack is the best solution to get more data and more control over the data collected.
Improving data
With improved data, you get much more out of your marketing efforts and increase your marketing performance.
E-commerce data layers
We build your data layer
A data layer is a layer on your webshop that is used to pass information that your users generate by interacting on the shop. The system will typically be built in via your back-end. We specialise in WordPress and Shopify, where we install it easily and safely. If you want to know more or have a different system, feel free to contact us.
95% better tracking of iPhone users compared to standard tracking
Why companies choose wetrack
Ignoring ad blockers
With WeTrack, you are not dependent on cookies on your website. This eliminates the issue with ad-blockers, as it automatically removes cookies but not the server tracking.
Optimised remarketing
The improved data makes your work more efficient when you need to use data to analyse user behaviour, sales and digital initiatives.
Faster loading time
The system provides a higher website speed compared to regular tracking, as there are no pixels, scripts or anything else that can get in the way of loading your website.
Bigger deals
Agency
We work with agencies to deliver solutions to their customers. We have several different models that can be customised to suit individual needs.
More websites
Enterprises
If you manage multiple sites that need to be adapted to the same tracking solution, it is possible to get a volume discount. You can get a single price and one place to manage all your data.
More websites
Enterprises
If you manage multiple sites that need to be adapted to the same tracking solution, it is possible to get a volume discount. You can get a single price and one place to manage all your data.
Bigger deals
Agency
We work with agencies to deliver solutions to their customers. We have several different models that can be customised to suit individual needs.
Frequently asked questions about server-side tracking
What is server-side tracking?
Server-side tracking is a method where your tracking data is sent via a server instead of directly from the user's browser. With WeTrack, this means more accurate data, better performance and full control over consent and data protection.
Why choose server-side tracking with WeTrack?
Because traditional client-side tracking loses data due to adblockers, cookie restrictions and browser protection. WeTrack ensures that your conversions are measured correctly - even in a changing cookie-based world.
How does server-side tracking work with WeTrack?
WeTrack receives your events via a Danish server infrastructure, enriches them with the correct consent and sends them to your marketing platforms in the right format. It all happens automatically and GDPR-securely.
What are the benefits of server-side tracking with WeTrack?
With WeTrack you get:
- More measured conversions with correct conversion tracking
- More accurate attribution
- Faster website
- Better ad performance
- GDPR-friendly data processing
How do I choose the right server-side tracking solution?
The best solution is one that combines data quality, compliance and ease of use. WeTrack is developed as a complete solution that eliminates technical complexity and ongoing maintenance.
Client-side vs. server-side tracking - what's the difference?
Client-side tracking relies on the browser and cookies. Server-side tracking via WeTrack gives you far greater stability, less data loss and better control over your data.
How to implement server-side tracking with WeTrack?
Implementation is simple:
- We analyse your current setup
- WeTrack connects to your website and platforms
- Events are tested and validated
- You're live - often within days
SaaS vs. self-hosted vs. DIY - why choose WeTrack?
WeTrack is a SaaS solution that combines the flexibility of server-side tracking with easy setup, Danish support and ongoing optimisation - without the need for in-house technical expertise.
Which events can I track with WeTrack?
You can track everything from page views and purchases to leads, subscriptions, offline conversions and CRM data - all in one place.
